name Truthยฎ Initiative
(orig: American Legacy Foundation)
class PR corporation
category selective public health
motivation funding, hypercompensation
funding $922,385,220 (CTFK/TMSA)
association CtFK
bloomberg ties yes
science aversion ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ
๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸ ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ
๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸ ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ
๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸ ๐ŸŸ ๐ŸŸ ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ
๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸ ๐ŸŸ ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ
๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸ ๐ŸŸ ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ
๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸ ๐ŸŸ ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ
๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸ ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ
๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ๐ŸŸฅ
(counting peas would be equally silly here)

Oh my. Started as a serious counter to the disinformation from corporate/big tobacco; and did originally lean on scientific analyses. Before being coopted by CTFK and devolving into a pure PR/FUD organization from 2016 (post-truth era). Albeit there were signs about 2012/13 already. Some of their campaigns are downright unskilled and cheugy though. There's some forays into other drug use prevention, seemingly as cover, not very substantial.

The name is a bit of an American trope, and cause for most of the derision. It's unlikely the fallacious/pretentious "Truth" is very convincing to anyone however. Might fare well in political charades perhaps. If it wasn't for the more outlandish (and sometimes tasteless) media campaigns, they would get away with their suggestive policy phrasing. Because they very much do show restraint with blatant misinformation; to serve as credibility retainment front for CTFK.

TI was namesake for the honesty initiative;
as if it wasn't obvious.

social media cringe

Truthยฎ runs a lot of cringeworthy ads on social media. They're not only unsuitable for deterring use, but often undermine credible messaging:

YT: muppet ads
Truth Anti Smoking/Vaping Ads Are AWFUL

They likely stoked teen curiousity just as much as actual vape companies. It's commonly suspected that this type of scare ads is meant to rile up parents more than it's proclaiming to educate teens.

ToDo
  • analysis of 2019 'fact' sheet (with the IQOS ad-like section)โ€ฆ
motivation: hypercompensation

If we were to ignore the financial incentives, then the most plausible explanation would be appeal of the aggressor (โ‰Š 3rd-hand stockholm). More specifically TI uses truth approaches comparable to Corp/BigT back in the day, to achieve their proclaimed goals.

from compensating to over, and hyper~

Never speaking to the tobacco-industry is still a reasonable reaction. But TI/CTFK/BI have progressed it beyond the trope โ†’ into emulation.