(orig: American Legacy Foundation)
|category||selective public health|
(counting peas would be equally silly here)
Oh my. Started as a serious counter to the disinformation from corporate/big tobacco; and did originally lean on scientific analyses. Before being coopted by CTFK and devolving into a pure PR/FUD organization from 2016 (post-truth era). Albeit there were signs about 2012/13 already. Some of their campaigns are downright unskilled and cheugy though. There's some forays into other drug use prevention, seemingly as cover, not very substantial.
The name is a bit of an American trope, and cause for most of the derision. It's unlikely the fallacious/pretentious "Truth" is very convincing to anyone however. Might fare well in political charades perhaps. If it wasn't for the more outlandish (and sometimes tasteless) media campaigns, they would get away with their suggestive policy phrasing. Because they very much do show restraint with blatant misinformation; to serve as credibility retainment front for CTFK.
- Truth® Initiative getting causality wrong again
- Truth Initiative tells depressed teens “just quit vaping”
- "e-cigarette fact sheet" listed EVALI in 2019; there were also a few tweets IIRC, later tried to walk it back by passivizing the FUD spread
- Anti-vaping zealots find opportunity in the pandemic
- Truth hurts: Truth Initiative fumbles toward irrelevancy
TI was namesake for the honesty initiative;
as if it wasn't obvious.
social media cringe
Truth® runs a lot of cringeworthy ads on social media. They're not only unsuitable for deterring use, but often undermine credible messaging:
They likely stoked teen curiousity just as much as actual vape companies. It's commonly suspected that this type of scare ads is meant to rile up parents more than it's proclaiming to educate teens.
- analysis of 2019 'fact' sheet (with the IQOS ad-like section)…
If we were to ignore the financial incentives, then the most plausible explanation would be appeal of the aggressor (≊ 3rd-hand stockholm). More specifically TI uses truth approaches comparable to Corp/BigT back in the day, to achieve their proclaimed goals.
Never speaking to the tobacco-industry is still a reasonable reaction. But TI/CTFK/BI have progressed it beyond the trope → into emulation.